2022
WIRED,
Social Design Refresh
![](https://freight.cargo.site/t/original/i/c3ffbb2f2c677348fb7d389d1ce65cdb7b5c8f48cb68814125a6926c00c9e790/IG-Grid.jpg)
![](https://freight.cargo.site/t/original/i/fb364178d1476ca763f9aaf3146755e094cb1f2221d7b89c8f2202992512de85/SR_2.jpg)
![](https://freight.cargo.site/t/original/i/9679575f75fdf89b8517861a06c7348fa062e89b35a4dfd879c264e6afd65c7b/SR_3.jpg)
I led the development of WIRED’s new social strategy. By developing a new type library, color palette and structure for posts we’ve been able to evolve WIRED posts across platforms and create a rich collection of engaging content.
Role: Design Director
Creative Director: Maili Holiman
Designers: Elena Lacey, Jaqui VanLieu, Sam Whitney
Social Media Manager: Eric Sams